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What is the technical SEO?

Technical SEO is a process in which technical elements of a website are analyzed. Technical recommendations, which are implemented as a result of an SEO audit, make search engines, especially Google, perceive the website better. In the case of a large accumulation of technical errors, the websites tend to rank lower in the organic results of search engines.

Technical SEO is not something new – it existed since Google has. Search engines have always paid attention to the technical aspects of functionality and construction of websites. However, these aspects began to play a huge role from the users’ point of view (UX) and efficiency (of their own IT resources for data analysis).

3 basic elements which you should pay attention to:

 

The aim of technical SEO is to optimize activities in such a way as to improve the indexation and visibility of the website in organic results. Below are four elements that together make up the technical SEO audit. OffPage and Onpage factors are also discussed due to their connection to technical SEO.

Indexing of the website in the search engine

Website indexing is the most critical and most important factor in acquiring organic traffic. It depends on whether and how the website will be ranked. Even small implementation errors can cause huge losses.

Below we have selected a few elements that are worth paying attention to.

Google Search Console – a free and basic tool where you can find information about your website and how it behaves in Google search engine. The following elements are particularly important:

 

Duplication of content

An important element of the technical audit is to assess the content in terms of its duplication. We are not talking here about its optimization but about the technical problem of duplication of texts within the website.

Therefore, we should consider how to deal with the duplication and make the website fully indexed despite such errors:

Content quality

The quality of content is a very important element in the context of indexing and ranking the website in organic results. The basic guidelines which need to be followed when preparing the content are:

 

Looking through these 3 elements mentioned above, these following elements should be worked on, among others:

Google does not index about 20%-25% of the subpages, and the accumulation of useless pages (e.g. thin content) causes Google not only to not index those subpages, but also the subpages we care about.

Crawl budget – what is it?

Crawl Budget, meaning the budget for page/website indexing – this is the time that the search engine must spend on indexing your website. Crawl budget is also related to the limit of subpages checked by search engine robots.

For example, if you have 1000 pages on your site and each search engine robot takes 1 second to analyze/understand and learn it, then in total it takes 1000 seconds to index the entire site. If this time is optimized by eliminating the problems described above, then such time can be reduced, for example, to 100 seconds. This is a huge saving of time and resources (especially IT) for the search engine, and thanks to that, in comparison to other services, your website will be treated better by the search engine.

Summary:

A well-built and properly designed website will index perfectly. And if so, the crawl budget Google has for your site will be very short – the less time Google has to spend on analyzing your site, which will be almost flawless, the better and higher it will rank it. To sum up, Technical SEO done well – it will give you a chance to achieve top positions even in the most difficult categories. If done wrong, this chance will be missed.

 

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