Technical SEO Services
Technical SEO is one of the most overlooked parts of creating a holistic, organic marketing strategy.
Technical SEO brings together content writers, SEO specialists, and developers to ensure that your site is structured correctly and that search engines are crawling and indexing your site efficiently.
Comprehensive technical SEO services look at your sites structured data, website loading time, site architecture and layout to ensure that it’s giving users what they want as quickly and efficiently as possible.
What is technical SEO?
Technical SEO is the process of improving the technical or ‘back end’ aspects of your website. Doing this improves the chances of your site’s pages ranking highly in the search results.
Technical SEO covers many different areas. Here are some of the most vital elements that Fabryka Marketingu’s technical SEO services encompass:
Website loading time and site speed
Pages need to load fast to give users the best possible experience. If your pages take too long to load, then Google or other search engines won’t prefer your page, no matter how good your content is. This is simply a reflection of the fact that nowadays, users expect pages to load fast. Simply put, if your site is taking too long to load, you’re not giving your users a good experience. A fast website loading time offers users what they want and gives it to them sooner. Users like this, so search engines like this.
Whether you’re a SaaS product with blogs and ebooks, or an ecommerce store with thousands of products over hundreds of categories, your site structure is vital to your site’s technical SEO.
Good site structure is vital to making it easy for your sites’ users to find their way around your site and get the information they need. If you can make this process as easy as possible for your customers, then search engines will be appreciative, too.
For a blog, the correct use of tags, breadcrumbs, structured data and other schema markup tools is crucial if you’re using your blog to acquire new users. For online stores, your shop’s store page, categories, product pages, tag pages and collections must be all laid out correctly. The more products you have, the easier it is to create navigation confusion – firstly for your users and secondly for Google.
Search Engines use ‘bots’ or ‘spiders’ to crawl and look at your website. The information that these bots gather gives Google an idea of what your site is about and where to put it in the search results.
The only thing worse than a slow website is a website that doesn’t work.
One of the most positive trust signs for a website is quality links from external, trustworthy websites. Internal links also increase the chances of your page ranking high, but dead or broken links have the opposite effect.
If your site links to an external page that’s broken or not working or links to another page on your site that’s not working, that’s an alarm bell for search engine crawlers.
Most sites always have some dead links, as most sites are always a work in progress. Luckily, redirecting links to pages that work help your site’s technical SEO performance.
Meta tags, x-default tags, H tags, hreflang tags – there are many technical tags that Google and other search engines look at to grade your site’s health, quality, and content. It’s vital that you use the correct tags in the right place at the right time and that they contain accurate information.
However, doing that isn’t overly straightforward. Some pages need several types of tags, whereas other pages don’t need any. Sending mixed signals or even incorrectly structured data to search engine crawlers is a great way to undermine your other SEO efforts.
Having the same content on your site or even the same content on different sites will confuse crawlers, sending them mixed signals. The result is that your content may not be indexed as there’s no clear indication of what content is the most important.
To make matters even more confusing, it’s possible to publish duplicate content without even knowing. Duplicate content may not be a problem for your users, but it confuses crawlers and leads to them not trusting you. This, in turn, results in your pages not being shown in search results as high as they should be.
Using specific tags can help solve this problem. If you create content in multiple languages on the same site, technical SEO is even more critical for your organic search performance.
Security is everything.
Whether you’re collecting email addresses, payments, or just cookies, guaranteeing the security of a user’s data is a fundamental requirement of any website nowadays. You can do thousands of things to improve your site’s security and handling of data, many of which are an essential ranking factor for search engines. An SSL certification and the implementation of HTTPS are just a few of them.
Getting these and other elements set up correctly improves your site’s security features, making it more appealing to both crawlers and users alike.
Google switched to mobile-first indexing in 2018. This simply means that Google’s bots will crawl the mobile version of your website before it crawls the desktop version of your site. It can be very confusing, as the line between being’ mobile friendly’ and ‘mobile first’ is never apparent.
Our technical SEO services ensure that your website is both of these things, optimised for mobile-first indexing and mobile-friendly for users. This put your site in a prime position to be indexed by Google faster and ranked higher in relevant searches for mobile and desktop devices.
Your site may be laid out to look great on a desktop, but how does it look viewed in portrait mode on a tablet?
Responsive design is where technical SEO and design overlap. When Google sees that you can use your site on devices of all sizes in all orientations, it knows that you’re trying to give the best experience to your users, no matter what device they’re using. Our technical SEO specialists ensure that your website is set up to cater to everyone.
Technical SEO & On-page SEO
When you think of SEO, it’s pretty common to think of keyword research, well-written content and quality backlinks.
All this is true. But it all means nothing if the technical SEO of your site isn’t performing to the same level that your on-page SEO is. If your website isn’t set up to be crawled and indexed by search engine crawlers, the best-written content and all the backlinks in the world won’t save you.
Technical SEO and on-page SEO go hand in hand. You can’t put your target keyword into an H1 tag if there are no H1 tags on your site.
Technical SEO helps search engines understand websites. Most importantly, it allows crawlers to understand the content you use on your site and rank accordingly. The best performing websites in nearly all industries have a holistic approach between technical SEO and on-page SEO.
Technical SEO Services with Fabryka Marketingu
Fabryka Marketing offers a comprehensive and complete range of Technical SEO services to help your website perform the best it can in Google and other search engines.
Some SEO agencies use any developer they can find to do technical SEO for the clients. At Fabryka Marketingu, we use developers that are technical SEO specialists. They don’t spend their time coding or debugging software; their sole job is to create and repair websites and ensure the best technical SEO performance.
Start with a Technical SEO Audit
The best place to start with anything Technical SEO is to perform an audit.
This helps give our team an idea of the existing quality of your site and enables us to form a picture of the best technical SEO services that your business needs. Depending on your preferences, you may give us access to specific tools like Google Search Console to take a more comprehensive look at your site and structured data, or we can look at it from the same angle that a user would.
A technical SEO audit is the first and most crucial step to improving the performance of your site, no matter how big or large it may be.
List of jobs to be done
Once the audit is complete, our Technical SEO team will have a thorough understanding of the current state of your website and the jobs that need to be done to improve its performance.
We will break down these jobs into difficulties of the tasks and how long they take to complete. From here, we’ll assess if there is any external input needed from other specialists, like designers for new visuals, content writers for missing copy, or changing hosts for a faster website loading time, and then create an approximate timeline. This timeline helps give you an idea of roughly how long it will take to repair and improve your site’s technical SEO, as well as the precise tasks that need to be done.
Depending on the quality of your existing website, you’ll also get a rough idea of how long it will take to start seeing results in the form of increased organic traffic to your website.
Once the timeline and tasks are agreed on, your technical SEO specialists will begin working on your site, fixing, repairing or improving elements to help your site bring in more traffic. Throughout this process, there will be little to no interruption to how users and your staff use your website. This means that while the technical SEO services are being applied to your site, you, your team and your users can continue to use it at will.
Reach out to us
Trust Fabryka Marketingu to improve the technical SEO of your website. Whether it’s simply cleaning up some coding and recovering lost assets or creating a comprehensive audit of your site to complement a migration or rebranding, we’ve got the skills, experience and expertise.
Along with our on-page SEO services and other marketing services, Fabryka Marketingu has a wide range of services to help your business’ marketing department reach new heights.